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About Sheerun

Our mission is to bring health, safety, and joy to kids
and parents while using or thinking of our products

Who We Are

Sheerun is an importer and distributor of premium European baby products in the US and Canada.

We meticulously scan the industry for proven and high-value brands that have been underrepresented in our target markets. By partnering with these exceptional brands, we swiftly create brand awareness, facilitate easy access to their products, and set the stage for steady growth.

Our approach involves a sophisticated multichannel sales and marketing model customized to the product type and the maturity stage of each brand.

We are committed to engaging with our customers throughout the entire customer journey, from the awareness stage to post-purchase. Our emphasis on advising, education, training, and relationship building ensures a comprehensive and satisfying experience for our sales representative and retail partners.

Our Values and Commitment

  • Quality and reliability above all
  • We live in our customers’ shoes, and not just getting in and out!
  • Overdeliver – we strive to go above and beyond what is expected
  • We pursue our partners’ interests on the same path as ours
  • We look to build long-term relationships and not transactions

Our Product Categories

  • Mobility & Travel Buggies, Strollers, Car seats, carriers, and footmuffs, …
  • Baby Meal Time Meal preparation, storage & accessories, high chair, boosters,
  • Safety & Comfort Baby proofing, Monitors, Rockers & Loungers, …
  • Bathing & Nursing
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